Jumpman, Jumpman, Jumpman, them boys were up to something.

Oklahoma has officially announced that they will trade their Swoosh for the Jumpman logo in 2018, joining North Carolina and Michigan as one of just three teams to partner with Jordan Brand.

So what does the move to Jordan mean for the Sooners?

Three years ago, Oklahoma extended its partnership with Nike — which was set to expire in 2018 — to run through June 2024. If structured similar to Michigan as expected, OU will retain its department-wide deal with Nike, but football and hoops will get the Jordan Brand hookup.

Putting our team in only the best-#OUDNA #Jumpman pic.twitter.com/N8bDdkKlbz

— Lincoln Riley (@LincolnRiley) November 9, 2017

But what’s the point?

The move to the Jumpman is done almost exclusively with the interest of 18- to 22-year-olds in mind. Wearing the Jordan logo on the uniform is fine, but the real appeal for teenagers looking for a place to call home for the next few years can be found in the copious amount of exclusive Jordan clothing and custom kicks.

That creates yet another pitch to be used by Oklahoma coaches when they’re on the recruiting trail. And it’s a card that only two other programs — neither of whom traditionally compete with the Sooners for prospects — can play.

Will the Sooners' classic uniforms change?

Probably not... much. But there is another layer to all of this talk about laundry. Check out this tweet from Oklahoma running backs coach Jay Boulware.

#ThisIsOklahoma pic.twitter.com/MdBSNMlxAB

— Jay Boulware (@CoachJ_Boulware) September 1, 2017

Do you see it?

Take a closer look at the Oklahoma wordmark. It’s different. It’s a good different, but it’s different.

Nike has created proprietary fonts for schools in the past. Could it be that the move to Jordan will come with a newly engineered font? This would be a subtle but forward-thinking move from the Sooners. And, in the opinion of one guy on his laptop, a perfect adjustment.

Beyond this, though, I wouldn't expect -- nor would I hope -- to see the Sooners stray from their tradition rich duds.